Make the most of your copy by avoiding clutter words and phrases, those chunky, clunky, gunky phrases that add ZERO value to your messaging. Unnecessary words and phrases take up space and derail attention. You want it to be easy for your consumer to know what you offer and how it is going to solve their challenges, so be as clear and concise as possible. Dig into your blog posts, websites, emails, sales pages, and social content to make sure you are using innovative POWER WORDS to convert your ideal client! (and instantly delete all of THESE....)
